From Farm to Fork: Meet Our Chilli Farmers
The fiery flavour of our chillies begins in sun-drenched Barmer, Rajasthan. Back in February, we visited our chilli farms to witness first-hand the incredible journey these chillies take...
Step 1: Hand-Harvesting
Once they reach the desired size, colour, and ripeness our chillies are carefully hand-harvested. Farmers pick the chillies individually to avoid bruising or damaging the pods and the plant itself. Hand-harvesting ensures that only mature, high-quality chillies are selected, while unripe ones are left to continue growing.
Step 2: The Critical Field Sort
Before leaving the farm, the chillies go through the first line of defence, a critical first quality check. Farmers carefully remove twigs, soil, leaves, and any damaged or mouldy pods to prevent aflatoxins and ensure only the best chillies move forward.
Step 3: Factory Processing
At our facility, every chilli is hand-sorted again for purity and quality. The selected chillies are then packed up and either sent to be dried or milled into a vibrant, flavour-packed powder, flakes, kept whole or mixed into our famous blends and rubs.
Why We Partner Directly with Barmer’s Farmers
By spending time on the ground in Barmer, we do more than source a premium ingredient, we build lasting relationships with the people behind it. Meeting the farmers face-to-face allows us to learn from generations of agricultural knowledge while ensuring the communities that sustain our supply chain are supported through fair and ethical trade practices.
We are especially committed to empowering women in the region, whose contribution to farming is both vital and deeply rooted in tradition. By working directly with female farmers, we help create more stable incomes, encourage financial independence, and support greater participation in household and community decision-making, strengthening both livelihoods and the future of local agriculture.
The Power of Knowing Your Spice
By tracking our chillies from the specific fields of Barmer all the way to your doorstep, we ensure two things: unmatched flavour and absolute safety. When you know exactly where your food comes from, it just tastes better!
